CASE STUDY: BP Lubricants USA, Inc. (Castrol Brands) | EXPODESIGN

CASE STUDY: Castrol

BP Lubricants USA, Inc. (Castrol Brands) has leveraged the full scope of our expertise by having us create 3D marketing environments for trade shows, special events, sponsorship activations, product launches and mobile marketing programs..

AAPEX TRADE SHOW EXHIBIT

  • Two story exhibit structure for private on-site meetings with key accounts and prospects
  • Full scale, high impact mural graphicson the double deck structure and throughout the exhibit highlight featured products,programs and services

FORMULA DRIFT SPONSORSHIP

  • Form D sponsorship program brings brand exposure to end users at drifting events across the country
  • Interactive kiosks gather attendee data
  • DJ station and head-to-head Castrol Drift game attract attendees and create memorable brand experiences
  • Graphics wrapped 53 foot transport trailer exposes brand on the road

SEMA TRADE SHOW EXHIBIT

  • Multi-screen overhead video features brand messaging and showcases Castrol EDGE Virtual Drift virtual reality game being played by attendees
  • Vignette of Mustang GT display car and 3D stalagmites featured in VR game attract attendees into the booth

NHRA SPONSORSHIP

  • NHRA exhibit celebrates Castrol’s sponsorship of the most successful team in NHRA history
  • Trailer interior features multi-screen presentation of behind-the-scenes with John Force Racing and endorsements of Castrol products by team drivers and crew
  • Graphics wrapped 53 foot transport trailer exposes brand on the road

CTO PROGRAM ACTIVATION

  • 53 foot mobile marketing trailer utilized at trade shows, special events and trucking service centers throughout the country
  • Trailer interior features product displays, brand messaging, and three interactive stations geared toward the needs of fleet operators and independant truckers

CPLE PROGRAM LAUNCH

  • Castrol launched their Premium Quick Lube Express program at the Automotive Oil Change Association show utilizing an architectural model by EXPODESIGN
  • The model was placed on a custom museum-style pedestal with glass cover
  • After making the trade show rounds, the model was placed in the lobby of Castrol’s North American headquarters